Career as a content writer - Do you love to pen down your thoughts and wish to make a career as a content writer? Some writers are hired to write product descriptions for catalogues, and some turn out to be great authors like J.K.Rowling. Content Writing involves writing the content for websites, brochures, newsletters, advertisements, emails, pamphlets, packing, leaflets, blogs, research papers, press releases, etc. The term Copy Writing is frequently used for writing creative content such as ads, landing pages content, etc. Copy writing is written to influence readers’ behaviour and convince them to make a purchase or take a particular action. To make a career as a content writer there isn’t any stipulated stream a students needs to take up in Class 11th and 12th, but majority of students with a career in content writing take up Humanities stream. Besides the text books, reading and writing a lot can prove to an added advantage in this field. To know more about how to make a career as a content writer, read the complete article below.
To make a career as a successful content writer, possessing writing skill is simply not enough. One needs a full tool-kit of marketable skills listed below:
Successful content writers must master different writing styles.
Every writer has his/her own style of writing. News is delivered in short, informational paragraphs with the crux of the story at the top. Blogging is personable, friendly and often opinionated. Ad copies are short and persuasive. White papers are long; they describe a problem and provide the solution.
They select the topic very carefully
The creative process of finding a subject begins with the analytics and finding the keywords. One needs to understand the audience and mould the writing style accordingly. Check out the content of the competitors writing on the same subject and do a thorough competitive content audit. Craft a snappy title and fill it and the meta description with the important keywords.
They write original content
A successful content writer brings a unique voice, different perspective or new light to an overworked subject. One must take care of plagiarised content.
After completing class 12, students who wish to make a career as a content writer should opt for a programme in Journalism programme or specialise in English. Although candidates can choose to become a content writer even after completing engineering, B.Com or any other course but graduating in journalism or English (Hons.) makes you a preferred choice for recruitment as a content writer. With the demand for candidates opting for a career in media and journalism on rise, many colleges have started to offer this specialised programme. Listed below are some of the colleges offering English (Hons.) and Journalism.
Colleges that help to make a career as a Content Writer
Lady Shri Ram College for Women, University of Delhi
B.A. (Honours) Journalism
Department of Media Studies, Christ University
BA CEP-Bachelor of Arts (BA) in Communication and Media, English and Psychology
BA JPEng-Bachelor of Arts (BA) in Journalism, Psychology, English
School of Communication, Manipal University
Bachelor of Arts in Media & Communication
Delhi College of Arts & Commerce, University of Delhi
Indraprastha College for Women, University of Delhi
Bachelor of Mass Media and Mass Communication (BMMMC)
Lady Shri Ram College for Women, Delhi University
B.A. English (Hons.)
St. Stephen's College, Delhi University
Christ University, Bangalore
Indraprastha College for Women, [IP] New Delhi
Hindu College, Delhi University
For those who have completed their graduation and wish to make a career in content writing or those who wish to specialise in the field can opt for Post Graduate diplomas in Journalism and mass Communication or pursue their Masters in English (Hons.). Many companies directly recruit the talented candidates from campuses. Candidates can find some of the colleges for pursuing their post-graduation below:
Colleges for post-graduation
Indian Institute of Mass Communication (IIMC) Delhi
Post Graduate Diploma in Journalism (English, Hindi, radio & TV and more)
Xavier's Institute of Communication (XIC)
Post-Graduate Diploma in Journalism and Mass Communication
Asian College of Journalism (ACJ)
Post Graduate Diploma in reporting, Writing & Editing
Symbiosis Institute of Mass Communication (SIMC)
MA (Mass Communication)
AJ Kidwai Mass Communication Research Centre (AJKMCRC)
Content Writing is a great field for those who love playing with words and have a knack for writing. This profession will help you learn a lot about online marketing, SEO and the digital world in general. It is interesting and very good to satisfy your hunger for knowledge.
Content writing as a career option has an enormous scope and are in demand in all types of industries. All business require content writers to make their presence felt in this digital world. Following are the broad categories of the content that are frequently required by all type of businesses:
Content Writing for Social Media
General and Business Content
Editing and more...
According to Payscale, the average pay for a Content Writer is Rs.2,43,264 per year. People in this job generally don't have more than 10 years' experience. The skills that increase pay for this job the most are Writing Procedures & Documentation, Microsoft Excel, and Creative Writing.
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