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Who is a Social Media Manager?
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends ~ Jeff Bezos
Social media managers are in charge of speaking on behalf of a business on social media as the only voice of the brand. They make material, organise campaigns, and reply to comments. These specialists offer firms the direction they need to improve their internet presence. Career as social media manager includes looking after the social media profiles of companies and tries to increase business with the help of social networking sites. Social media marketing managers work for organisations to make money through social media other than being an influencer on Facebook, Instagram, YouTube, and Twitter.
With the help of social media managers skills and social media managers' jobs, it is possible to help brands and companies to build their presence and reputation on social media. Career as a social media manager involves representing brands, companies, and individuals across all social media channels. Career as a social media marketing manager keeps you away from monotonous work as every product or service you work on needs to be approached differently.
Social Media Manager in a Nutshell
A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.
Quick Facts for Social Media Manager
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Industry
Entertainment, Media
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Average Salary in India
₹55172.5
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Suitable for
Male, Female, Others
Career as social media manager is suitable for every gender. With proper social media manager skills. Being a social media manager is one of the sought after professions where the gender of the individual is insignificant.
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Any special needs
Yes
Career as social media manager is quite suitable for people with special needs. In a majority of cases, social media managers work from an office location, with occasional travel to client’s offices for product meetings. As long as the disability is not interfering with the functioning of the social media manager, it does not matter if the person is specially-abled.
Table of Contents for Social Media Manager
What is the role of Social Media Manager?
Social media managers implement the company’s marketing and branding plans in such a manner that the brand/company gains the maximum in terms of revenues and customers. It is the duty of the social media marketing manager to convert the first time visitor to a potential or a permanent customer. Having a career as social media manager, one is expected to respond to queries, commenting on brand pages, taking customer feedback, creating content for general, informative as well as marketing purposes.
Social media managers are usually the first point of contact between the customer and the company for any kind of feedback or complaint. Social media managers also help and support the building of brand identity. They support and drive promotional activities as well. Efficient social media marketing managers also help in creating a two-way conversation strategy with customers. They will understand the nature of the potential customers' buying habits and likes and dislikes, in order to make a successful social media strategy.
Also check in details - Social Media Manager Job Description & Roles and Responsibilities
Enhances communication
As a social media manager, it is your duty to drive social communication and marketing strategies. If implemented correctly, these can become a good platform to build the brand further. Social networking is about communication, culture, public interaction and relationship development. This is not just a television service, or a branding and marketing method. Truthfulness, transparency and open-minded discourse are essential in this profession. Social media not only enables people to understand what people have been saying about oneself, and it also helps people to react.
Determine design strategies
It is the role of the social media manager to sit with the design team and ensure that the design, colours, and visualisation of the social media pages and sites are in sync with the brand/company’s ideology, thought process and goals. Design strategy relates to an internal development process which explores how design and organization could enhance each other. Design strategy seems to be how designers suggest approaching a project while framing the aims and outcomes in a project specifically.
Create and run promotional strategies
Another important aspect of being a social media manager is to create and run promotional strategies for a brand or a company by understanding the key insights such as paid advertising, organic traffic, and influencer management. By understanding these insights social media managers can create and run the most apt strategies.
Reputation management
Reputation management is one of the key areas of responsibility for a social media manager. These days people go on a negative rant about the brand or the company on any of the social networking sites if they are slightly unhappy with the service. This is when reputation management comes into the picture. A social media manager should know how to deal with criticism and turn it into a positive business opportunity.
Develop brand identity
Social media managers assist greatly in developing a brand identity that resonates with not only the existing customers but also with would-be customers. They are also responsible for creating a brand identity in such a manner that existing customers become loyal customers and new customers become regular customers. Social media marketing enables them to establish their brand successfully. Whenever a company's social media behaviour is managed properly, it informs customers that this company is relevant and focused on effective contact with customers. Social media marketing seems to have the aim to expand customer satisfaction.
Types of a Social Media Manager
There are several types of social media manager. We have provided below major types of social media managers descriptions that exist with varying job titles in the industry.
Community Manager: Community managers primarily focus on creating relationships with the brand’s target audience, customers, and clients with the help of various tools such as forums, newsletters, and events. One thing which you have to realise is that the community does not necessarily mean the community of buyers or customers, a community generally includes all the stakeholders in the brand. Customers, tech-support, developers, and brand advocates all form a part of the community.
Content Marketer: Content marketing is another career path which a number of social media managers foray into. Those who love to play with words and can convince people to become loyal to a brand becoming a content marketer is the ideal step.
Creative Design: The nature of work is such that social media managers generally have a good visual content sense. Those who want to create something exciting which will also appeal to the masses, one can combine his/her social media knowledge and artistic passion to create something beautiful. This can be in the form of a brand logo or art design for a brand.
Marketing Specialist: Marketing specialist is another role that is quite popular, especially for those who are looking for more than just being social media managers. Those who are Jack of all Trades, generally become marketing specialists. From email to content marketing and making a social media strategy a marketing specialist does all.
Social Media Consultant: After gaining some experience on a number of projects, one can become a social media consultant and work on a freelance basis and offer their services for multiple clients. As a social media consultant, you won’t only advise the brands on their social media strategy, you will also be able to help the clients to build their online presence which in turn helps them to achieve their goals.
Account Manager: A person who is pursuing career as account manager directly deals with clients. He or she make beneficial relationships with their clients and keep a record of other beneficial contacts. Key account manager responsibilities include collecting all the necessary information about their clients such as the identification documents.
Also read - Career as a brand manager
What is the workplace/work environment of Social Media Manager like?
Career as social media manager requires them to work in an office environment, but over the past few years things have been changing and office spaces are changing according to the work culture, which is slowly becoming informal in nature. So the present-day work environment is more lively than before. Social media marketing managers are often required to attend meetings with clients and take part in activities outside the office. In a nutshell, the office environment involves working indoors as well as outdoors.
Does Social Media Manager require travelling?
Likely
Career as social media manager often requires them to travel to meet their clients or take part in activities that are at different locations. In certain cases, social media marketing managers are often required to travel out of the station to attend an event or meet clients. Sometimes they are travelling several times a month to meet clients or attend events all over the country.
Employment Shifts
Full Time
In a career as social media manager, they are expected to work regular hours, however, long work hours and overtime are also quite common in this job profile.
Employment Nature
Permanent
In most cases, the nature of employment is permanent, however, certain companies, especially those who are just starting out often prefer hiring social media marketing managers on a contractual basis.
Work Place
Home Office, Office
As far as the workplace is concerned, influencer marketing managers work in an office setup. Social media managers often have regular work hours and work for usually 40 hours a week. These work hours can increase and influencer marketing managers often work overtime when a project is nearing completion or there is a campaign going on.
Presence in Geographical Area
Semi-urban, Urban
Often, most of the digital media agencies or social media platforms are located in an urban setting, as most of the companies that require the services of digital firms are themselves established in urban or metro cities. Due to this, it is easier to interact with the client and vice-versa. Apart from this, a number of institutions that provide courses and certification courses are also present in metro cities in most of the cases. So as far as the geographical areas are concerned, be it the education or job opportunities, they are found plentiful in urban areas. It is a perfectly symbiotic relationship between education institutes, digital and social media firms, and the companies needing the services of social media managers.
However, in recent times, with the penetration of the internet and technology, there has been a shift and companies and firms are establishing their offices in semi-urban, tier two and tier three cities. So, this gives an opportunity to work in such locations as well.
Time Pressure
Likely
Career as social media manager demands working under a lot of time pressure. The job is filled with tight schedules, networking events, and product launches. Hence, social media managers are required to manage all these things along with meeting their project deadlines. The work environment involves a lot of time pressure and stress.
Overtime Details
Typically, in a career as social media managers, they work for nine hours per day. But depending on the deadlines and current situation, they might be required to work overtime. During busy periods and urgency, social media content managers are required to put up some extra hours to the work.
Weekly Hours of Work
Min 45 Hours
Career as social media manager requires them to work in an office environment. Social media managers often have regular work hours and work for usually 45 hours a week. These work hours can increase and influencer marketing managers often work overtime when a project is nearing completion or there is a campaign going on.
How to become a Social Media Manager?
Steps to become a Social Media Manager
Embarking on a journey to become a Social Media Manager in India involves mastering the art of online communication and content strategy. This section of the article, how to Become a Social Media Manager in India guides you through the essential steps and skills required to navigate the dynamic landscape of social media management, helping you carve a successful path in this thriving digital realm.
What are the skills and qualities required to become a/an Social Media Manager?
There are several requirements to become a social media manager. Having in-built skills to perform everyday tasks in the social media manager job is one of them. We have provided below major social media manager skills. Here, in this section, we will discuss how to become a social media manager.
Social Media Skills: This skill is a no brainer. A person earning his/her salary through social media should have exceptional social media skills. The individual should have a good knowledge of all the social media channels and how to use them. Managing one’s own blogs and social media channels will help to develop these skills.
Marketing Skills: Being a social media manager means having a good understanding of branding as well as marketing. Marketing experience and understanding can take a freelance social media manager quite ahead in the profession. Social media acts as a channel for engaging with the customers and understanding their needs and wants and also to put across the company’s or the brand’s message.
Empathy: A great customer service originates from empathy and patience. Social media channels also double up as great channels for customer service and feedback, hence it is important for social media managers to have a great deal of understanding as to what the customer needs and what difficulties a customer faces. Empathy also helps in creating the right content, which forces the customer to think.
Business Sense: The job profile of a social media manager includes reviewing sites, where people or potential customers share their experiences and opinions. A number of useful questions come upon these sites, it is the duty of the social media manager to keep a lookout for these questions and answer these questions to bring a customer closer.
Sense of Humour: Nothing brings people closer than a joke. A freelance social media manager should have a good sense of humour. Creating content that is humourous will attract a potential customer to your site and might even take up the product you are offering. It is also a great way to keep customers engaged. A smile or laughter is a universal language and understood by all hence, it is important for a social media manager to have a good sense of humour and have a connection with people across the globe.
Popular Online Arts And Crafts Courses and Certifications
Which certifications and internships can be helpful in becoming Social Media Manager?
We have mentioned below several certificate courses that aspiring social media content managers may opt to upgrade their skills.
Internship Availability
In order to have a better understanding of a career as a social media manager, it is always important to go for an internship. No matter how much practical learning experience your college or university provides, you will get real-world experience by working with a company or an organisation. An internship gives you the insights of an industry and answers several questions in relevance to how to become a social media manager. Nowadays with the more and more impactful effects of social media, almost every company hires a social media manager.
Therefore, finding an internship in the field of social media management is not a tough task. One could either find an internship through his or her college or apply on several online portals. If everything goes smoothly during the time of internship then the candidate might be absorbed in the company.
Career Path Progression for Social Media Manager
Social Media Specialist/Executive: As a Social Media Specialist or Executive, the role involves crafting and executing dynamic content strategies across various platforms, managing social media accounts, analyzing performance metrics, and staying abreast of emerging trends to enhance brand visibility and engagement.
Social Media Manager: Social Media Managers oversee the comprehensive social media strategy, including content planning, team management, and engagement initiatives. They collaborate with marketing teams, analyze campaign performance, and ensure the brand's online presence aligns with organisational goals, fostering a positive and impactful digital identity.
Social Media Manager Jobs and Salaries
Social media manager
- Average Salary 60000
Job Description
Social media managers are responsible for representing an organisation as the company's sole voice across social media channels. They respond to feedback, organise campaigns and generate content. They provide guidance required for businesses to strengthen their social media presence. Social media managers conduct research on emerging patterns in performance monitoring and interests of the customers. In compliance with company priorities, they plan and execute social media strategies.
Salary Description
Social media managers' income depends on job development or is mostly dependent on knowledge and experience of the particular industry. Social media managers' salaries rely on specific industry experience and competencies. On average, social media managers earn over Rs. seven lakhs per annum. At the entry-level, they earn more than Rs. four lakhs a year but eventually make more than Rs. twelve lakhs at the senior level of their career.
Social Media Specialist
Contractual/Permanent
- Average Salary 50345
Job Description
The role of Social Media Specialist comes with the responsibility of developing and implementing marketing and customer care strategies. He or she is responsible for building the employer’s public image on social media platforms.
Salary Description
The average Social Media Specialist salary varies depending on candidate's skills, expertise, prior work experience as well as size and structure of the employing organisation. The average Senior Social Media Specialist salary is Rs. 604140 per annum, according to Glassdoor.
What is the job outlook for Social Media Manager?
The job growth in a career as social media manager is astronomical. Those who have proven track records are the biggest winners in this segment. Individuals with strong social media skills and a decent experience are demanding huge pay packages, and the best part is that companies are willing to expand their salary bracket for certain positions. So as far as the remuneration is concerned, it is well above the national average.
Social media managers are well paid and in some companies are one of the highest earners. The reason why there is such a surge in the remuneration of social media managers is due to the acute demand-supply shortage. Over the past few years, companies have started to give a bigger share to social media marketing, resulting in the career becoming popular. The absence of quality social media managers has shot up the remuneration.
The job market scenario has a positive outlook. Most of the companies have realised the importance of social media marketing, and hence, are expanding their teams. If we take a look at the social media teams a couple of years ago, it had two or three people working in it. Those who are the market leaders are charging as they like. The new generation of social media managers is a smart group that has grown in the shadow of using social networking sites for personal use.
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Frequently Asked Questions for Social Media Manager
Que. What platforms do social media managers manage?
Ans.Social networking sites such as Twitter, Facebook, LinkedIn, Instagram, and many others are managed by social media managers. Depending on client type and requirements, different social media platforms are used in distinct capacities.
Que. How do I become a social media manager at home?
Ans.In order to become a social media manager, you can start on your own by finding social media clients by using several online and offline tactics. You can also manage your clients using several tools and strategies. Often freelance social media managers have expertise in one niche and they exploit it. They become experts in that particular niche and earn their worth by providing their services.
Que. How do freelance social media managers get clients?
Ans.There are several ways through which independent social media managers can get clients. They often attend live networking sessions, where they can find their prospective clients. If they have existing clients, they often give referral bonuses to them, if they bring in new clients or they create a lead generation system wherein they provide free content to prospective clients.
Que. How much a social media manager earn?
Ans.At entry-level social media managers usually earn between Rs. 3,00,000 to Rs. 3,50,000 per year. At mid-level social media, managers earn between Rs. 4,00,000 to Rs 8,00,000 per year. At the top level, the earnings start from Rs. 10,00,000 and above.
Que. What is a social media influencer?
Ans.A Social Media Influencer is a social media user who has established credibility within a particular sector. A social media influencer has access to a vast population and also could influence everyone by means of their credibility and presence.
Que. What is the social media handler meaning?
Ans.A Social Media Handler would be one who manages the social media content and other activities. Social Media Handlers also manage all the company's or celebrity's all social accounts. they can also be recruited as social media handlers or public relation experts.
Que. What are the courses I need to study in order to become a social media manager?
Ans.MBA in digital marketing is the best approach to become a social media manager.
Que. What qualifications do I need to be a social media manager?
Ans.To become a social media manager, typically a bachelor's degree in marketing, communications, or a related field is preferred, along with strong communication skills and proficiency in social media platforms.
Que. How can I start as a social media manager?
Ans.To start as a social media manager, gain practical experience through internships or entry-level positions, build a strong online presence showcasing your skills, and stay updated on industry trends.
Que. How to become a social media manager with no experience?
Ans.To become a social media manager with no experience, focus on building a personal brand online, acquiring relevant skills through online courses, and volunteering for social media tasks. Creating and managing your own social media accounts can serve as a practical portfolio to showcase your capabilities.
Que. How to become a social media manager freelance?
Ans.To become a freelance social media manager, build a strong online presence, create a portfolio showcasing your work, and actively seek freelance opportunities through platforms like Upwork or Fiverr. Demonstrating expertise in content creation, engagement strategies, and analytics can attract clients.
Que. How to become a social media manager without a degree?
Ans.A degree is not always a prerequisite to become a social media manager. Instead, emphasize relevant skills, practical experience, and a strong portfolio. Take advantage of online courses, workshops, and certifications to enhance your social media knowledge and increase your employability in the field.
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